Scope of this Notice

This Privacy Policy helps you understand how Western Dental Services, Inc. (“Western Dental”), Brident Dental & Orthodontics, DentalWorks, and Vital Smiles, collects, stores, uses, shares, and secures your personal information when you visit our website and otherwise engage with us online.  In this Policy, the terms “company,” ”us,” “we,” and “our” refers to Western Dental Services Inc and its affiliates. This privacy policy covers the GüMX Defender Plus+ website.

What We Collect, How We Use It, and Why

We collect personal information about website visitors and customers. We collect the personal information below about you to the extent you use our different Sites, products, and/or services. In the last twelve (12) months, the personal information we collected and our reasons for doing so are:

Identifiers that directly identify you (like name or contact information) and indirectly identify you (like internet ID or device number).

Sources: Websites, Customer Registration, On-line Forms, Transactions, Verbal or Written Correspondence.

Business Purposes: Identifiers are used to process product orders, identify and/or respond to safety issues, and marketing.

Purchasing Data such as products purchased, received, or reviewed, along with history and consumer tendencies.

Sources: Applications, On-line Forms, Transactions, Verbal or Written Correspondence, or Services.

Business Purposes: Commercial information is used to establish trends around what types of groups or places are benefiting from which of our products, to service advertisements, and to manage customer service needs.

Internet or Network Activity like browsing history, search, and website/application/advertisement interaction.

Sources: Websites.

Business Purposes: Usage activity data is used to improve our web and app design, address IT issues, and service advertisements.

Geolocation as in physical location of personal or mobile device

Sources: Websites.

Financial Information like bank accounts, credit and debit cards numbers.

Sources: On-line Forms, Transactions, Verbal or Written Correspondence, or Services (information collected directly from user)

Business Purposes: Financial information is used to process payments for our products.

Information We Disclose and Share

We do not sell personal information, we do share some information amongst our affiliated companies for targeted advertisement. You can opt out of this sharing for online advertising by clicking here and declining advertising tracking.  

Any information we collect, including personal information, may be disclosed to third parties as part of any actual or potential merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of insolvency, bankruptcy, or receivership in which personal information could be transferred to third parties as one of our business assets. We may also disclose personal information about you to any competent law enforcement body, regulatory, government agency, court or legal counsel if required by law.

How Long We Keep Information
 

We will retain your personal information for only as long as there is an ongoing legitimate need to do so, for example, to provide you with goods and services, and to comply with regulatory obligations. The personal information will then be either deleted or anonymized. In some cases, this is not possible (for example, because your personal information has been stored in backup archives), in which case your personal information will be securely stored as long as we have it.

Your Rights and How to Exercise Them

Certain states such as California, Colorado, Utah, Virginia, and Connecticut provide consumers with certain privacy rights. These include the right to know, delete, correct, limit, and opt-out of certain processing of personal information, with some legal exceptions. We will not discriminate in response to any privacy requests you make.

In order to ensure that a request is genuine, we may need to take steps to verify your identity, or the identity of an agent making a request on your behalf. To learn more or to exercise any of your personal information privacy rights, please make a submission using our Privacy Rights Form.

Children’s Privacy
We do not intend to collect any personal information from children under the age of thirteen (13), unless the personal information is collected from a parent or guardian. While we cannot stop a child from accessing our Site, we do not collect any personal information without making it clear that the person providing the information must be at least 13 years old. If you are a parent or guardian and believe your child under 13 has provided us personal information which you would like to review or request be deleted, or you have questions about our Sites collecting personal information from children, please contact us at privacyofficer@westerndental.com

Please note that the age threshold mentioned above may vary depending on applicable legal requirements in your jurisdiction. If this is the case, we will indicate it accordingly at the time of collection.


Marketing and Do Not Contact

We may send you information about us from time to time if you have given us your consent (where required). We will provide you with the opportunity to request to stop receiving electronic communications from either Western Dental Services or our partners by withdrawing your consent. If you do not want to receive communications from us, please tell us when we collect your personal information or write us at privacyofficer@westerndental.com  at any time and make sure to include your location. You may also use the convenient unsubscribe feature included with emails. Please allow us enough time to process your request.

Keep in mind, this withdrawal of consent does not apply to necessary communications, such as responding to an inquiry, and is revoked if you later request information from us, for example, if you sign up to receive news alerts from us.

Updates to this Notice

We may update this notice from time to time, and our privacy practices will be updated accordingly. We encourage you to periodically review this notice to stay informed about how we collect, use and share personal information.

Effective Date: August 31, 2023

How to Contact Us
 

Use the contact information below or complete and submit the form to reach our privacy team with any questions, concerns, complaints, requests, or to exercise your data rights.

Privacy Rights Email:
privacyofficer@westerndental.com

Privacy Rights Form